White Barn Dresses
If you are looking for a new online store, you’ve probably come across Dressbarn.com. The company’s name is a reference to a chain that sold women’s clothing from 1962 to this year. The retailer is owned by a Miami, Florida-based company called Retail Ecommerce Ventures. If you’re looking for a new dress, you’ve likely found the perfect one at Dressbarn.com. Before you shop, here are some things to keep in mind.
Dressbarn was initially known for its brick-and-mortar stores. Ecommerce sales made up just 20% of the company’s total revenue when it launched. With its relaunch in April, the brand has successfully transitioned from a brick-and-mortar retailer to an online retailer and has seen revenue double every quarter. As a result, the company has experienced rapid growth online without losing its customer base. Dressbarn is actually on track to surpass $100 million in online sales within its first year.
The brand Dressbarn was founded in 1962 by Elliot and Roslyn Jaffe. The chain has been reorganized with the help Tai Lopez, a Taiwanese businessman. The new owners will launch a new online store for Dressbarn around January 2020. The company has already closed more than 100 of its stores. The remaining 544 stores will be closing on Dec. 26. Although Dressbarn will continue to exist, they will no longer be selling their clothing online.
Despite the slow start, the company soon achieved growth and expanded its presence in the United States and Canada. In the 1970s, the company had nearly twenty retail units and had the financial resources to purchase items from high-end designers. Dress Barn was founded to sell career-oriented womenswear at discounted prices. Their items were often sold at half the price of department stores. Despite the slow start, the company has continued to expand and acquire other chains, and today stands at a billion dollars in revenue.
The first Dressbarn store opened 45 years ago. It went public 25 years ago. The company is still owned by the original family. However, it has been rebranded several times. Recently, it became a specialty retailer, but has kept its core target customers at heart. The company’s CEO, David Jaffe, and chief marketing officer, Vivian Behrens, have continued the brand’s mission. These executives ensure Dressbarn remains open for business.
Although the retailer has announced that it will close stores nationwide, it is not closing altogether. Ascena Retail Group is the parent company of Dressbarn. They have not yet announced a date. However, the company has said it will honor any remaining merchandise credits and gift cards from customers before they close their doors. The stores are expected to close by December 26. Dressbarn is closing soon so don’t delay to buy your next dress.