Hoodie Dress Barn
If you are looking for a new online store, you’ve probably come across Dressbarn.com. This company’s name has ties to a chain of women’s clothing stores that operated from 1962 until this year. The retailer is owned by a Miami, Florida-based company called Retail Ecommerce Ventures. If you’re looking for a new dress, you’ve likely found the perfect one at Dressbarn.com. Here are a few things to consider before you start shopping.
Dressbarn was initially known for its brick-and-mortar stores. Ecommerce sales made up just 20% of the company’s total revenue when it launched. The brand’s April relaunch has seen its revenue double every quarter since then. It has successfully transformed from a brick and mortar retailer to an online retailer. The company has seen rapid growth online and has not lost its customer base. Dressbarn is actually on track to surpass $100 million in online sales within its first year.
Roslyn Jaffe and Elliot Jaffe founded Dressbarn in 1962. Since then, the chain has been reorganized under the name Ascena Retail Group, with the help of Taiwanese businessman Tai Lopez. The new owners will launch a new online store for Dressbarn around January 2020. More than 100 stores have been closed by the company. The remaining 544 stores will close on Dec. 26. Although Dressbarn will continue to exist, they will no longer be selling their clothing online.
Despite a slow start, the company quickly achieved growth and expanded its presence across the United States and Canada. In the 1970s, the company had nearly twenty retail units and had the financial resources to purchase items from high-end designers. Dress Barn was founded to sell career-oriented womenswear at discounted prices. Their items were often sold at half the price of department stores. Despite a slow start, the company has grown and acquired other chains and now has a billion dollars in annual revenue.
45 years ago was the opening of the first Dressbarn store. It went public 25 years ago. The company is still owned by the original family. However, it has been rebranded several times. Recently, it became a specialty retailer, but has kept its core target customers at heart. Vivian Behrens and David Jaffe, the company’s chief executive officer, have carried on the brand’s mission. These executives are responsible for ensuring that Dressbarn stays open for business.
Although the retailer has announced that it will close stores nationwide, it is not closing altogether. Ascena Retail Group, the parent company of Dressbarn, has not announced a date for the stores to close. The company has stated that it will honor any remaining merchandise credit and gift cards received from customers before closing their doors. The stores will close on December 26th. So, don’t wait to purchase your next dress at Dressbarn.