Floral Dress Barn
Dressbarn.com is a great online store if you are looking for something new. The company’s name is a reference to a chain that sold women’s clothing from 1962 to this year. The retailer is owned by a Miami, Florida-based company called Retail Ecommerce Ventures. Dressbarn.com is the best place to find a new dress. Before you shop, here are some things to keep in mind.
Dressbarn was initially known for its brick-and-mortar stores. Ecommerce sales made up just 20% of the company’s total revenue when it launched. The brand’s April relaunch has seen its revenue double every quarter since then. It has successfully transformed from a brick and mortar retailer to an online retailer. As a result, the company has experienced rapid growth online without losing its customer base. In fact, Dressbarn is on pace to reach $100 million in online sales in its first year.
Roslyn Jaffe and Elliot Jaffe founded Dressbarn in 1962. The chain has been reorganized with the help Tai Lopez, a Taiwanese businessman. The new owners will launch a new online store for Dressbarn around January 2020. The company has already closed more than 100 of its stores. The remaining 544 stores will be closing on Dec. 26. Although Dressbarn will continue to exist, they will no longer be selling their clothing online.
Despite the slow start, the company soon achieved growth and expanded its presence in the United States and Canada. In the 1970s, the company had nearly twenty retail units and had the financial resources to purchase items from high-end designers. Dress Barn’s aim was to sell career-oriented women’s apparel at discounted prices. They typically sold their items at up to fifty percent below the prices at department stores. Despite a slow start, the company has grown and acquired other chains and now has a billion dollars in annual revenue.
45 years ago was the opening of the first Dressbarn store. It was listed on the stock exchange in 1995. Although the company is still run by the founding family, it has undergone several rebrands. Recently, it became a specialty retailer, but has kept its core target customers at heart. The company’s CEO, David Jaffe, and chief marketing officer, Vivian Behrens, have continued the brand’s mission. These executives are responsible for ensuring that Dressbarn stays open for business.
Although the retailer has announced that it will close stores nationwide, it is not closing altogether. Ascena Retail Group, the parent company of Dressbarn, has not announced a date for the stores to close. However, the company has said it will honor any remaining merchandise credits and gift cards from customers before they close their doors. The stores will close on December 26th. Dressbarn is closing soon so don’t delay to buy your next dress.