Dressbarn Online

Dressbarn Online

If you are looking for a new online store, you’ve probably come across Dressbarn.com. The company’s name is a reference to a chain that sold women’s clothing from 1962 to this year. Retail Ecommerce Ventures, a Miami-based company, owns the retailer. Dressbarn.com is the best place to find a new dress. Here are a few things to consider before you start shopping.

Dressbarn was initially known for its brick-and-mortar stores. Ecommerce sales made up just 20% of the company’s total revenue when it launched. With its relaunch in April, the brand has successfully transitioned from a brick-and-mortar retailer to an online retailer and has seen revenue double every quarter. The company has seen rapid growth online and has not lost its customer base. In fact, Dressbarn is on pace to reach $100 million in online sales in its first year.

The brand Dressbarn was founded in 1962 by Elliot and Roslyn Jaffe. Since then, the chain has been reorganized under the name Ascena Retail Group, with the help of Taiwanese businessman Tai Lopez. The new owners will launch a new online store for Dressbarn around January 2020. More than 100 stores have been closed by the company. The remaining 544 stores will close on Dec. 26. The company plans to keep the Dressbarn brand alive, but they will only sell their clothing online.

Despite a slow start, the company quickly achieved growth and expanded its presence across the United States and Canada. The company had almost twenty retail outlets and the financial resources to buy high-end designer items in the 1970s. Dress Barn’s aim was to sell career-oriented women’s apparel at discounted prices. Their items were often sold at half the price of department stores. Despite a slow start, the company has grown and acquired other chains and now has a billion dollars in annual revenue.

The first Dressbarn store opened 45 years ago. It was listed on the stock exchange in 1995. The company is still owned by the original family. However, it has been rebranded several times. Recently, it became a specialty retailer, but has kept its core target customers at heart. The company’s CEO, David Jaffe, and chief marketing officer, Vivian Behrens, have continued the brand’s mission. These executives are responsible for ensuring that Dressbarn stays open for business.

Although the retailer has announced that it will close stores nationwide, it is not closing altogether. Ascena Retail Group, the parent company of Dressbarn, has not announced a date for the stores to close. However, the company has said it will honor any remaining merchandise credits and gift cards from customers before they close their doors. The stores are expected to close by December 26. So, don’t wait to purchase your next dress at Dressbarn.