Dress Barn Wins
Dressbarn.com is a great online store if you are looking for something new. The company’s name is a reference to a chain that sold women’s clothing from 1962 to this year. The retailer is owned by a Miami, Florida-based company called Retail Ecommerce Ventures. Dressbarn.com is the best place to find a new dress. Here are a few things to consider before you start shopping.
When Dressbarn first launched, it was known for brick-and-mortar stores and ecommerce sales were just under 20% of the company’s overall revenue. The brand’s April relaunch has seen its revenue double every quarter since then. It has successfully transformed from a brick and mortar retailer to an online retailer. As a result, the company has experienced rapid growth online without losing its customer base. In fact, Dressbarn is on pace to reach $100 million in online sales in its first year.
Roslyn Jaffe and Elliot Jaffe founded Dressbarn in 1962. Since then, the chain has been reorganized under the name Ascena Retail Group, with the help of Taiwanese businessman Tai Lopez. The new owners will launch a new online store for Dressbarn around January 2020. More than 100 stores have been closed by the company. The remaining 544 stores will close on Dec. 26. The company plans to keep the Dressbarn brand alive, but they will only sell their clothing online.
Despite a slow start, the company quickly achieved growth and expanded its presence across the United States and Canada. In the 1970s, the company had nearly twenty retail units and had the financial resources to purchase items from high-end designers. Dress Barn’s aim was to sell career-oriented women’s apparel at discounted prices. Their items were often sold at half the price of department stores. Despite a slow start, the company has grown and acquired other chains and now has a billion dollars in annual revenue.
The first Dressbarn store opened 45 years ago. It went public 25 years ago. The company is still owned by the original family. However, it has been rebranded several times. Recently, it became a specialty retailer, but has kept its core target customers at heart. Vivian Behrens and David Jaffe, the company’s chief executive officer, have carried on the brand’s mission. These executives ensure Dressbarn remains open for business.
Although the retailer has announced that it will close stores nationwide, it is not closing altogether. Ascena Retail Group is the parent company of Dressbarn. They have not yet announced a date. The company has stated that it will honor any remaining merchandise credit and gift cards received from customers before closing their doors. The stores will close on December 26th. So, don’t wait to purchase your next dress at Dressbarn.