Dress Barn Town
Dressbarn.com is a great online store if you are looking for something new. This company’s name has ties to a chain of women’s clothing stores that operated from 1962 until this year. Retail Ecommerce Ventures, a Miami-based company, owns the retailer. Dressbarn.com is the best place to find a new dress. Here are a few things to consider before you start shopping.
Dressbarn was initially known for its brick-and-mortar stores. Ecommerce sales made up just 20% of the company’s total revenue when it launched. The brand’s April relaunch has seen its revenue double every quarter since then. It has successfully transformed from a brick and mortar retailer to an online retailer. The company has seen rapid growth online and has not lost its customer base. In fact, Dressbarn is on pace to reach $100 million in online sales in its first year.
The brand Dressbarn was founded in 1962 by Elliot and Roslyn Jaffe. The chain has been reorganized with the help Tai Lopez, a Taiwanese businessman. The new owners will launch a new online store for Dressbarn around January 2020. The company has already closed more than 100 of its stores. The remaining 544 stores will close on Dec. 26. The company plans to keep the Dressbarn brand alive, but they will only sell their clothing online.
Despite a slow start, the company quickly achieved growth and expanded its presence across the United States and Canada. In the 1970s, the company had nearly twenty retail units and had the financial resources to purchase items from high-end designers. Dress Barn’s aim was to sell career-oriented women’s apparel at discounted prices. Their items were often sold at half the price of department stores. Despite the slow start, the company has continued to expand and acquire other chains, and today stands at a billion dollars in revenue.
The first Dressbarn store opened 45 years ago. It went public 25 years ago. The company is still owned by the original family. However, it has been rebranded several times. It has become a specialty retailer but its core customers have remained the same. The company’s CEO, David Jaffe, and chief marketing officer, Vivian Behrens, have continued the brand’s mission. These executives are responsible for ensuring that Dressbarn stays open for business.
Although the retailer has announced that it will close stores nationwide, it is not closing altogether. Ascena Retail Group is the parent company of Dressbarn. They have not yet announced a date. However, the company has said it will honor any remaining merchandise credits and gift cards from customers before they close their doors. The stores are expected to close by December 26. So, don’t wait to purchase your next dress at Dressbarn.