Dress Barn Stamford
If you are looking for a new online store, you’ve probably come across Dressbarn.com. This company’s name has ties to a chain of women’s clothing stores that operated from 1962 until this year. The retailer is owned by a Miami, Florida-based company called Retail Ecommerce Ventures. Dressbarn.com is the best place to find a new dress. Before you shop, here are some things to keep in mind.
Dressbarn was initially known for its brick-and-mortar stores. Ecommerce sales made up just 20% of the company’s total revenue when it launched. The brand’s April relaunch has seen its revenue double every quarter since then. It has successfully transformed from a brick and mortar retailer to an online retailer. The company has seen rapid growth online and has not lost its customer base. In fact, Dressbarn is on pace to reach $100 million in online sales in its first year.
The brand Dressbarn was founded in 1962 by Elliot and Roslyn Jaffe. Since then, the chain has been reorganized under the name Ascena Retail Group, with the help of Taiwanese businessman Tai Lopez. Around January 2020, Dressbarn will get a new online store from its new owners. The company has already closed more than 100 of its stores. The remaining 544 stores will close on Dec. 26. Although Dressbarn will continue to exist, they will no longer be selling their clothing online.
Despite the slow start, the company soon achieved growth and expanded its presence in the United States and Canada. The company had almost twenty retail outlets and the financial resources to buy high-end designer items in the 1970s. Dress Barn was founded to sell career-oriented womenswear at discounted prices. Their items were often sold at half the price of department stores. Despite the slow start, the company has continued to expand and acquire other chains, and today stands at a billion dollars in revenue.
The first Dressbarn store opened 45 years ago. It was listed on the stock exchange in 1995. Although the company is still run by the founding family, it has undergone several rebrands. Recently, it became a specialty retailer, but has kept its core target customers at heart. The company’s CEO, David Jaffe, and chief marketing officer, Vivian Behrens, have continued the brand’s mission. These executives are responsible for ensuring that Dressbarn stays open for business.
Although the retailer has announced that it will close stores nationwide, it is not closing altogether. Ascena Retail Group, the parent company of Dressbarn, has not announced a date for the stores to close. However, the company has said it will honor any remaining merchandise credits and gift cards from customers before they close their doors. The stores will close on December 26th. Dressbarn is closing soon so don’t delay to buy your next dress.