Dress Barn Sherpa
If you are looking for a new online store, you’ve probably come across Dressbarn.com. The company’s name is a reference to a chain that sold women’s clothing from 1962 to this year. The retailer is owned by a Miami, Florida-based company called Retail Ecommerce Ventures. Dressbarn.com is the best place to find a new dress. Here are a few things to consider before you start shopping.
Dressbarn was initially known for its brick-and-mortar stores. Ecommerce sales made up just 20% of the company’s total revenue when it launched. With its relaunch in April, the brand has successfully transitioned from a brick-and-mortar retailer to an online retailer and has seen revenue double every quarter. The company has seen rapid growth online and has not lost its customer base. Dressbarn is actually on track to surpass $100 million in online sales within its first year.
The brand Dressbarn was founded in 1962 by Elliot and Roslyn Jaffe. The chain has been reorganized with the help Tai Lopez, a Taiwanese businessman. Around January 2020, Dressbarn will get a new online store from its new owners. The company has already closed more than 100 of its stores. The remaining 544 stores will be closing on Dec. 26. Although Dressbarn will continue to exist, they will no longer be selling their clothing online.
Despite a slow start, the company quickly achieved growth and expanded its presence across the United States and Canada. In the 1970s, the company had nearly twenty retail units and had the financial resources to purchase items from high-end designers. Dress Barn was founded to sell career-oriented womenswear at discounted prices. They typically sold their items at up to fifty percent below the prices at department stores. Despite the slow start, the company has continued to expand and acquire other chains, and today stands at a billion dollars in revenue.
45 years ago was the opening of the first Dressbarn store. It went public 25 years ago. Although the company is still run by the founding family, it has undergone several rebrands. It has become a specialty retailer but its core customers have remained the same. The company’s CEO, David Jaffe, and chief marketing officer, Vivian Behrens, have continued the brand’s mission. These executives ensure Dressbarn remains open for business.
Although the retailer has announced that it will close stores nationwide, it is not closing altogether. Ascena Retail Group, the parent company of Dressbarn, has not announced a date for the stores to close. The company has stated that it will honor any remaining merchandise credit and gift cards received from customers before closing their doors. The stores are expected to close by December 26. So, don’t wait to purchase your next dress at Dressbarn.