Dress Barn Sales
Dressbarn.com is a great online store if you are looking for something new. This company’s name has ties to a chain of women’s clothing stores that operated from 1962 until this year. Retail Ecommerce Ventures, a Miami-based company, owns the retailer. Dressbarn.com is the best place to find a new dress. Before you shop, here are some things to keep in mind.
Dressbarn was initially known for its brick-and-mortar stores. Ecommerce sales made up just 20% of the company’s total revenue when it launched. With its relaunch in April, the brand has successfully transitioned from a brick-and-mortar retailer to an online retailer and has seen revenue double every quarter. As a result, the company has experienced rapid growth online without losing its customer base. In fact, Dressbarn is on pace to reach $100 million in online sales in its first year.
The brand Dressbarn was founded in 1962 by Elliot and Roslyn Jaffe. Since then, the chain has been reorganized under the name Ascena Retail Group, with the help of Taiwanese businessman Tai Lopez. The new owners will launch a new online store for Dressbarn around January 2020. The company has already closed more than 100 of its stores. The remaining 544 stores will be closing on Dec. 26. Although Dressbarn will continue to exist, they will no longer be selling their clothing online.
Despite the slow start, the company soon achieved growth and expanded its presence in the United States and Canada. The company had almost twenty retail outlets and the financial resources to buy high-end designer items in the 1970s. Dress Barn’s aim was to sell career-oriented women’s apparel at discounted prices. Their items were often sold at half the price of department stores. Despite a slow start, the company has grown and acquired other chains and now has a billion dollars in annual revenue.
45 years ago was the opening of the first Dressbarn store. It was listed on the stock exchange in 1995. Although the company is still run by the founding family, it has undergone several rebrands. It has become a specialty retailer but its core customers have remained the same. Vivian Behrens and David Jaffe, the company’s chief executive officer, have carried on the brand’s mission. These executives ensure Dressbarn remains open for business.
The retailer has not announced the closing of all its stores, but it has stated that it will. Ascena Retail Group is the parent company of Dressbarn. They have not yet announced a date. The company has stated that it will honor any remaining merchandise credit and gift cards received from customers before closing their doors. The stores will close on December 26th. So, don’t wait to purchase your next dress at Dressbarn.