Dress Barn Pleated
If you are looking for a new online store, you’ve probably come across Dressbarn.com. This company’s name has ties to a chain of women’s clothing stores that operated from 1962 until this year. Retail Ecommerce Ventures, a Miami-based company, owns the retailer. If you’re looking for a new dress, you’ve likely found the perfect one at Dressbarn.com. Before you shop, here are some things to keep in mind.
When Dressbarn first launched, it was known for brick-and-mortar stores and ecommerce sales were just under 20% of the company’s overall revenue. With its relaunch in April, the brand has successfully transitioned from a brick-and-mortar retailer to an online retailer and has seen revenue double every quarter. As a result, the company has experienced rapid growth online without losing its customer base. In fact, Dressbarn is on pace to reach $100 million in online sales in its first year.
The brand Dressbarn was founded in 1962 by Elliot and Roslyn Jaffe. Since then, the chain has been reorganized under the name Ascena Retail Group, with the help of Taiwanese businessman Tai Lopez. Around January 2020, Dressbarn will get a new online store from its new owners. More than 100 stores have been closed by the company. The remaining 544 stores will be closing on Dec. 26. The company plans to keep the Dressbarn brand alive, but they will only sell their clothing online.
Despite a slow start, the company quickly achieved growth and expanded its presence across the United States and Canada. The company had almost twenty retail outlets and the financial resources to buy high-end designer items in the 1970s. Dress Barn’s aim was to sell career-oriented women’s apparel at discounted prices. Their items were often sold at half the price of department stores. Despite the slow start, the company has continued to expand and acquire other chains, and today stands at a billion dollars in revenue.
The first Dressbarn store opened 45 years ago. It was listed on the stock exchange in 1995. The company is still owned by the original family. However, it has been rebranded several times. Recently, it became a specialty retailer, but has kept its core target customers at heart. Vivian Behrens and David Jaffe, the company’s chief executive officer, have carried on the brand’s mission. These executives ensure Dressbarn remains open for business.
The retailer has not announced the closing of all its stores, but it has stated that it will. Ascena Retail Group is the parent company of Dressbarn. They have not yet announced a date. The company has stated that it will honor any remaining merchandise credit and gift cards received from customers before closing their doors. The stores will close on December 26th. So, don’t wait to purchase your next dress at Dressbarn.