Dress Barn Missola
If you are looking for a new online store, you’ve probably come across Dressbarn.com. This company’s name has ties to a chain of women’s clothing stores that operated from 1962 until this year. The retailer is owned by a Miami, Florida-based company called Retail Ecommerce Ventures. If you’re looking for a new dress, you’ve likely found the perfect one at Dressbarn.com. Here are a few things to consider before you start shopping.
When Dressbarn first launched, it was known for brick-and-mortar stores and ecommerce sales were just under 20% of the company’s overall revenue. The brand’s April relaunch has seen its revenue double every quarter since then. It has successfully transformed from a brick and mortar retailer to an online retailer. As a result, the company has experienced rapid growth online without losing its customer base. In fact, Dressbarn is on pace to reach $100 million in online sales in its first year.
The brand Dressbarn was founded in 1962 by Elliot and Roslyn Jaffe. Since then, the chain has been reorganized under the name Ascena Retail Group, with the help of Taiwanese businessman Tai Lopez. Around January 2020, Dressbarn will get a new online store from its new owners. The company has already closed more than 100 of its stores. The remaining 544 stores will close on Dec. 26. The company plans to keep the Dressbarn brand alive, but they will only sell their clothing online.
Despite a slow start, the company quickly achieved growth and expanded its presence across the United States and Canada. The company had almost twenty retail outlets and the financial resources to buy high-end designer items in the 1970s. Dress Barn was founded to sell career-oriented womenswear at discounted prices. Their items were often sold at half the price of department stores. Despite the slow start, the company has continued to expand and acquire other chains, and today stands at a billion dollars in revenue.
The first Dressbarn store opened 45 years ago. It went public 25 years ago. Although the company is still run by the founding family, it has undergone several rebrands. It has become a specialty retailer but its core customers have remained the same. Vivian Behrens and David Jaffe, the company’s chief executive officer, have carried on the brand’s mission. These executives are responsible for ensuring that Dressbarn stays open for business.
The retailer has not announced the closing of all its stores, but it has stated that it will. Ascena Retail Group is the parent company of Dressbarn. They have not yet announced a date. The company has stated that it will honor any remaining merchandise credit and gift cards received from customers before closing their doors. The stores are expected to close by December 26. So, don’t wait to purchase your next dress at Dressbarn.