Dress Barn Media
Dressbarn.com is a great online store if you are looking for something new. The company’s name is a reference to a chain that sold women’s clothing from 1962 to this year. Retail Ecommerce Ventures, a Miami-based company, owns the retailer. Dressbarn.com is the best place to find a new dress. Before you shop, here are some things to keep in mind.
When Dressbarn first launched, it was known for brick-and-mortar stores and ecommerce sales were just under 20% of the company’s overall revenue. The brand’s April relaunch has seen its revenue double every quarter since then. It has successfully transformed from a brick and mortar retailer to an online retailer. As a result, the company has experienced rapid growth online without losing its customer base. Dressbarn is actually on track to surpass $100 million in online sales within its first year.
Roslyn Jaffe and Elliot Jaffe founded Dressbarn in 1962. Since then, the chain has been reorganized under the name Ascena Retail Group, with the help of Taiwanese businessman Tai Lopez. Around January 2020, Dressbarn will get a new online store from its new owners. More than 100 stores have been closed by the company. The remaining 544 stores will close on Dec. 26. Although Dressbarn will continue to exist, they will no longer be selling their clothing online.
Despite the slow start, the company soon achieved growth and expanded its presence in the United States and Canada. The company had almost twenty retail outlets and the financial resources to buy high-end designer items in the 1970s. Dress Barn’s aim was to sell career-oriented women’s apparel at discounted prices. Their items were often sold at half the price of department stores. Despite the slow start, the company has continued to expand and acquire other chains, and today stands at a billion dollars in revenue.
45 years ago was the opening of the first Dressbarn store. It was listed on the stock exchange in 1995. Although the company is still run by the founding family, it has undergone several rebrands. Recently, it became a specialty retailer, but has kept its core target customers at heart. The company’s CEO, David Jaffe, and chief marketing officer, Vivian Behrens, have continued the brand’s mission. These executives ensure Dressbarn remains open for business.
Although the retailer has announced that it will close stores nationwide, it is not closing altogether. Ascena Retail Group, the parent company of Dressbarn, has not announced a date for the stores to close. However, the company has said it will honor any remaining merchandise credits and gift cards from customers before they close their doors. The stores are expected to close by December 26. Dressbarn is closing soon so don’t delay to buy your next dress.