Dress Barn Mahwah
If you are looking for a new online store, you’ve probably come across Dressbarn.com. This company’s name has ties to a chain of women’s clothing stores that operated from 1962 until this year. The retailer is owned by a Miami, Florida-based company called Retail Ecommerce Ventures. If you’re looking for a new dress, you’ve likely found the perfect one at Dressbarn.com. Before you shop, here are some things to keep in mind.
When Dressbarn first launched, it was known for brick-and-mortar stores and ecommerce sales were just under 20% of the company’s overall revenue. The brand’s April relaunch has seen its revenue double every quarter since then. It has successfully transformed from a brick and mortar retailer to an online retailer. As a result, the company has experienced rapid growth online without losing its customer base. Dressbarn is actually on track to surpass $100 million in online sales within its first year.
Roslyn Jaffe and Elliot Jaffe founded Dressbarn in 1962. The chain has been reorganized with the help Tai Lopez, a Taiwanese businessman. Around January 2020, Dressbarn will get a new online store from its new owners. The company has already closed more than 100 of its stores. The remaining 544 stores will be closing on Dec. 26. The company plans to keep the Dressbarn brand alive, but they will only sell their clothing online.
Despite a slow start, the company quickly achieved growth and expanded its presence across the United States and Canada. In the 1970s, the company had nearly twenty retail units and had the financial resources to purchase items from high-end designers. Dress Barn was founded to sell career-oriented womenswear at discounted prices. They typically sold their items at up to fifty percent below the prices at department stores. Despite the slow start, the company has continued to expand and acquire other chains, and today stands at a billion dollars in revenue.
The first Dressbarn store opened 45 years ago. It went public 25 years ago. The company is still owned by the original family. However, it has been rebranded several times. Recently, it became a specialty retailer, but has kept its core target customers at heart. The company’s CEO, David Jaffe, and chief marketing officer, Vivian Behrens, have continued the brand’s mission. These executives ensure Dressbarn remains open for business.
Although the retailer has announced that it will close stores nationwide, it is not closing altogether. Ascena Retail Group is the parent company of Dressbarn. They have not yet announced a date. The company has stated that it will honor any remaining merchandise credit and gift cards received from customers before closing their doors. The stores are expected to close by December 26. Dressbarn is closing soon so don’t delay to buy your next dress.