Dress Barn Jacket
If you are looking for a new online store, you’ve probably come across Dressbarn.com. The company’s name is a reference to a chain that sold women’s clothing from 1962 to this year. The retailer is owned by a Miami, Florida-based company called Retail Ecommerce Ventures. Dressbarn.com is the best place to find a new dress. Here are a few things to consider before you start shopping.
Dressbarn was initially known for its brick-and-mortar stores. Ecommerce sales made up just 20% of the company’s total revenue when it launched. With its relaunch in April, the brand has successfully transitioned from a brick-and-mortar retailer to an online retailer and has seen revenue double every quarter. The company has seen rapid growth online and has not lost its customer base. In fact, Dressbarn is on pace to reach $100 million in online sales in its first year.
Roslyn Jaffe and Elliot Jaffe founded Dressbarn in 1962. Since then, the chain has been reorganized under the name Ascena Retail Group, with the help of Taiwanese businessman Tai Lopez. The new owners will launch a new online store for Dressbarn around January 2020. The company has already closed more than 100 of its stores. The remaining 544 stores will close on Dec. 26. The company plans to keep the Dressbarn brand alive, but they will only sell their clothing online.
Despite the slow start, the company soon achieved growth and expanded its presence in the United States and Canada. In the 1970s, the company had nearly twenty retail units and had the financial resources to purchase items from high-end designers. Dress Barn’s aim was to sell career-oriented women’s apparel at discounted prices. Their items were often sold at half the price of department stores. Despite a slow start, the company has grown and acquired other chains and now has a billion dollars in annual revenue.
45 years ago was the opening of the first Dressbarn store. It went public 25 years ago. Although the company is still run by the founding family, it has undergone several rebrands. Recently, it became a specialty retailer, but has kept its core target customers at heart. The company’s CEO, David Jaffe, and chief marketing officer, Vivian Behrens, have continued the brand’s mission. These executives ensure Dressbarn remains open for business.
The retailer has not announced the closing of all its stores, but it has stated that it will. Ascena Retail Group is the parent company of Dressbarn. They have not yet announced a date. However, the company has said it will honor any remaining merchandise credits and gift cards from customers before they close their doors. The stores will close on December 26th. Dressbarn is closing soon so don’t delay to buy your next dress.