Dress Barn Durham
If you are looking for a new online store, you’ve probably come across Dressbarn.com. The company’s name is a reference to a chain that sold women’s clothing from 1962 to this year. The retailer is owned by a Miami, Florida-based company called Retail Ecommerce Ventures. Dressbarn.com is the best place to find a new dress. Before you shop, here are some things to keep in mind.
When Dressbarn first launched, it was known for brick-and-mortar stores and ecommerce sales were just under 20% of the company’s overall revenue. With its relaunch in April, the brand has successfully transitioned from a brick-and-mortar retailer to an online retailer and has seen revenue double every quarter. The company has seen rapid growth online and has not lost its customer base. Dressbarn is actually on track to surpass $100 million in online sales within its first year.
The brand Dressbarn was founded in 1962 by Elliot and Roslyn Jaffe. Since then, the chain has been reorganized under the name Ascena Retail Group, with the help of Taiwanese businessman Tai Lopez. Around January 2020, Dressbarn will get a new online store from its new owners. More than 100 stores have been closed by the company. The remaining 544 stores will close on Dec. 26. Although Dressbarn will continue to exist, they will no longer be selling their clothing online.
Despite the slow start, the company soon achieved growth and expanded its presence in the United States and Canada. In the 1970s, the company had nearly twenty retail units and had the financial resources to purchase items from high-end designers. Dress Barn’s aim was to sell career-oriented women’s apparel at discounted prices. Their items were often sold at half the price of department stores. Despite the slow start, the company has continued to expand and acquire other chains, and today stands at a billion dollars in revenue.
The first Dressbarn store opened 45 years ago. It was listed on the stock exchange in 1995. The company is still owned by the original family. However, it has been rebranded several times. Recently, it became a specialty retailer, but has kept its core target customers at heart. Vivian Behrens and David Jaffe, the company’s chief executive officer, have carried on the brand’s mission. These executives ensure Dressbarn remains open for business.
The retailer has not announced the closing of all its stores, but it has stated that it will. Ascena Retail Group, the parent company of Dressbarn, has not announced a date for the stores to close. The company has stated that it will honor any remaining merchandise credit and gift cards received from customers before closing their doors. The stores are expected to close by December 26. So, don’t wait to purchase your next dress at Dressbarn.