Dress Barn Blue Top

Dress Barn Blue Top

If you are looking for a new online store, you’ve probably come across Dressbarn.com. The company’s name is a reference to a chain that sold women’s clothing from 1962 to this year. The retailer is owned by a Miami, Florida-based company called Retail Ecommerce Ventures. If you’re looking for a new dress, you’ve likely found the perfect one at Dressbarn.com. Before you shop, here are some things to keep in mind.

When Dressbarn first launched, it was known for brick-and-mortar stores and ecommerce sales were just under 20% of the company’s overall revenue. The brand’s April relaunch has seen its revenue double every quarter since then. It has successfully transformed from a brick and mortar retailer to an online retailer. The company has seen rapid growth online and has not lost its customer base. In fact, Dressbarn is on pace to reach $100 million in online sales in its first year.

Roslyn Jaffe and Elliot Jaffe founded Dressbarn in 1962. The chain has been reorganized with the help Tai Lopez, a Taiwanese businessman. The new owners will launch a new online store for Dressbarn around January 2020. More than 100 stores have been closed by the company. The remaining 544 stores will close on Dec. 26. The company plans to keep the Dressbarn brand alive, but they will only sell their clothing online.

Despite a slow start, the company quickly achieved growth and expanded its presence across the United States and Canada. The company had almost twenty retail outlets and the financial resources to buy high-end designer items in the 1970s. Dress Barn was founded to sell career-oriented womenswear at discounted prices. Their items were often sold at half the price of department stores. Despite the slow start, the company has continued to expand and acquire other chains, and today stands at a billion dollars in revenue.

45 years ago was the opening of the first Dressbarn store. It went public 25 years ago. Although the company is still run by the founding family, it has undergone several rebrands. It has become a specialty retailer but its core customers have remained the same. The company’s CEO, David Jaffe, and chief marketing officer, Vivian Behrens, have continued the brand’s mission. These executives ensure Dressbarn remains open for business.

The retailer has not announced the closing of all its stores, but it has stated that it will. Ascena Retail Group, the parent company of Dressbarn, has not announced a date for the stores to close. However, the company has said it will honor any remaining merchandise credits and gift cards from customers before they close their doors. The stores will close on December 26th. So, don’t wait to purchase your next dress at Dressbarn.