Dress Barn 30188
If you are looking for a new online store, you’ve probably come across Dressbarn.com. This company’s name has ties to a chain of women’s clothing stores that operated from 1962 until this year. Retail Ecommerce Ventures, a Miami-based company, owns the retailer. Dressbarn.com is the best place to find a new dress. Here are a few things to consider before you start shopping.
Dressbarn was initially known for its brick-and-mortar stores. Ecommerce sales made up just 20% of the company’s total revenue when it launched. With its relaunch in April, the brand has successfully transitioned from a brick-and-mortar retailer to an online retailer and has seen revenue double every quarter. As a result, the company has experienced rapid growth online without losing its customer base. Dressbarn is actually on track to surpass $100 million in online sales within its first year.
Roslyn Jaffe and Elliot Jaffe founded Dressbarn in 1962. The chain has been reorganized with the help Tai Lopez, a Taiwanese businessman. Around January 2020, Dressbarn will get a new online store from its new owners. More than 100 stores have been closed by the company. The remaining 544 stores will be closing on Dec. 26. Although Dressbarn will continue to exist, they will no longer be selling their clothing online.
Despite the slow start, the company soon achieved growth and expanded its presence in the United States and Canada. In the 1970s, the company had nearly twenty retail units and had the financial resources to purchase items from high-end designers. Dress Barn’s aim was to sell career-oriented women’s apparel at discounted prices. They typically sold their items at up to fifty percent below the prices at department stores. Despite a slow start, the company has grown and acquired other chains and now has a billion dollars in annual revenue.
The first Dressbarn store opened 45 years ago. It went public 25 years ago. Although the company is still run by the founding family, it has undergone several rebrands. Recently, it became a specialty retailer, but has kept its core target customers at heart. The company’s CEO, David Jaffe, and chief marketing officer, Vivian Behrens, have continued the brand’s mission. These executives are responsible for ensuring that Dressbarn stays open for business.
The retailer has not announced the closing of all its stores, but it has stated that it will. Ascena Retail Group, the parent company of Dressbarn, has not announced a date for the stores to close. However, the company has said it will honor any remaining merchandise credits and gift cards from customers before they close their doors. The stores are expected to close by December 26. Dressbarn is closing soon so don’t delay to buy your next dress.