Dress Barn 2:41
If you are looking for a new online store, you’ve probably come across Dressbarn.com. The company’s name is a reference to a chain that sold women’s clothing from 1962 to this year. The retailer is owned by a Miami, Florida-based company called Retail Ecommerce Ventures. If you’re looking for a new dress, you’ve likely found the perfect one at Dressbarn.com. Before you shop, here are some things to keep in mind.
When Dressbarn first launched, it was known for brick-and-mortar stores and ecommerce sales were just under 20% of the company’s overall revenue. The brand’s April relaunch has seen its revenue double every quarter since then. It has successfully transformed from a brick and mortar retailer to an online retailer. The company has seen rapid growth online and has not lost its customer base. Dressbarn is actually on track to surpass $100 million in online sales within its first year.
The brand Dressbarn was founded in 1962 by Elliot and Roslyn Jaffe. The chain has been reorganized with the help Tai Lopez, a Taiwanese businessman. Around January 2020, Dressbarn will get a new online store from its new owners. More than 100 stores have been closed by the company. The remaining 544 stores will close on Dec. 26. Although Dressbarn will continue to exist, they will no longer be selling their clothing online.
Despite the slow start, the company soon achieved growth and expanded its presence in the United States and Canada. In the 1970s, the company had nearly twenty retail units and had the financial resources to purchase items from high-end designers. Dress Barn was founded to sell career-oriented womenswear at discounted prices. Their items were often sold at half the price of department stores. Despite a slow start, the company has grown and acquired other chains and now has a billion dollars in annual revenue.
The first Dressbarn store opened 45 years ago. It was listed on the stock exchange in 1995. Although the company is still run by the founding family, it has undergone several rebrands. Recently, it became a specialty retailer, but has kept its core target customers at heart. Vivian Behrens and David Jaffe, the company’s chief executive officer, have carried on the brand’s mission. These executives ensure Dressbarn remains open for business.
The retailer has not announced the closing of all its stores, but it has stated that it will. Ascena Retail Group, the parent company of Dressbarn, has not announced a date for the stores to close. However, the company has said it will honor any remaining merchandise credits and gift cards from customers before they close their doors. The stores will close on December 26th. Dressbarn is closing soon so don’t delay to buy your next dress.