Do Dress Barn Sizes Run Small
Dressbarn.com is a great online store if you are looking for something new. The company’s name is a reference to a chain that sold women’s clothing from 1962 to this year. Retail Ecommerce Ventures, a Miami-based company, owns the retailer. If you’re looking for a new dress, you’ve likely found the perfect one at Dressbarn.com. Here are a few things to consider before you start shopping.
Dressbarn was initially known for its brick-and-mortar stores. Ecommerce sales made up just 20% of the company’s total revenue when it launched. With its relaunch in April, the brand has successfully transitioned from a brick-and-mortar retailer to an online retailer and has seen revenue double every quarter. As a result, the company has experienced rapid growth online without losing its customer base. In fact, Dressbarn is on pace to reach $100 million in online sales in its first year.
The brand Dressbarn was founded in 1962 by Elliot and Roslyn Jaffe. The chain has been reorganized with the help Tai Lopez, a Taiwanese businessman. Around January 2020, Dressbarn will get a new online store from its new owners. More than 100 stores have been closed by the company. The remaining 544 stores will be closing on Dec. 26. Although Dressbarn will continue to exist, they will no longer be selling their clothing online.
Despite a slow start, the company quickly achieved growth and expanded its presence across the United States and Canada. The company had almost twenty retail outlets and the financial resources to buy high-end designer items in the 1970s. Dress Barn was founded to sell career-oriented womenswear at discounted prices. They typically sold their items at up to fifty percent below the prices at department stores. Despite the slow start, the company has continued to expand and acquire other chains, and today stands at a billion dollars in revenue.
45 years ago was the opening of the first Dressbarn store. It went public 25 years ago. Although the company is still run by the founding family, it has undergone several rebrands. It has become a specialty retailer but its core customers have remained the same. Vivian Behrens and David Jaffe, the company’s chief executive officer, have carried on the brand’s mission. These executives are responsible for ensuring that Dressbarn stays open for business.
The retailer has not announced the closing of all its stores, but it has stated that it will. Ascena Retail Group is the parent company of Dressbarn. They have not yet announced a date. The company has stated that it will honor any remaining merchandise credit and gift cards received from customers before closing their doors. The stores are expected to close by December 26. Dressbarn is closing soon so don’t delay to buy your next dress.