Ascend Dress Barn
Dressbarn.com is a great online store if you are looking for something new. The company’s name is a reference to a chain that sold women’s clothing from 1962 to this year. The retailer is owned by a Miami, Florida-based company called Retail Ecommerce Ventures. If you’re looking for a new dress, you’ve likely found the perfect one at Dressbarn.com. Here are a few things to consider before you start shopping.
When Dressbarn first launched, it was known for brick-and-mortar stores and ecommerce sales were just under 20% of the company’s overall revenue. The brand’s April relaunch has seen its revenue double every quarter since then. It has successfully transformed from a brick and mortar retailer to an online retailer. As a result, the company has experienced rapid growth online without losing its customer base. Dressbarn is actually on track to surpass $100 million in online sales within its first year.
The brand Dressbarn was founded in 1962 by Elliot and Roslyn Jaffe. The chain has been reorganized with the help Tai Lopez, a Taiwanese businessman. Around January 2020, Dressbarn will get a new online store from its new owners. The company has already closed more than 100 of its stores. The remaining 544 stores will close on Dec. 26. Although Dressbarn will continue to exist, they will no longer be selling their clothing online.
Despite a slow start, the company quickly achieved growth and expanded its presence across the United States and Canada. The company had almost twenty retail outlets and the financial resources to buy high-end designer items in the 1970s. Dress Barn was founded to sell career-oriented womenswear at discounted prices. They typically sold their items at up to fifty percent below the prices at department stores. Despite the slow start, the company has continued to expand and acquire other chains, and today stands at a billion dollars in revenue.
45 years ago was the opening of the first Dressbarn store. It was listed on the stock exchange in 1995. Although the company is still run by the founding family, it has undergone several rebrands. Recently, it became a specialty retailer, but has kept its core target customers at heart. Vivian Behrens and David Jaffe, the company’s chief executive officer, have carried on the brand’s mission. These executives ensure Dressbarn remains open for business.
Although the retailer has announced that it will close stores nationwide, it is not closing altogether. Ascena Retail Group, the parent company of Dressbarn, has not announced a date for the stores to close. However, the company has said it will honor any remaining merchandise credits and gift cards from customers before they close their doors. The stores will close on December 26th. So, don’t wait to purchase your next dress at Dressbarn.