85748 Dress Barn
If you are looking for a new online store, you’ve probably come across Dressbarn.com. The company’s name is a reference to a chain that sold women’s clothing from 1962 to this year. Retail Ecommerce Ventures, a Miami-based company, owns the retailer. Dressbarn.com is the best place to find a new dress. Before you shop, here are some things to keep in mind.
Dressbarn was initially known for its brick-and-mortar stores. Ecommerce sales made up just 20% of the company’s total revenue when it launched. With its relaunch in April, the brand has successfully transitioned from a brick-and-mortar retailer to an online retailer and has seen revenue double every quarter. The company has seen rapid growth online and has not lost its customer base. In fact, Dressbarn is on pace to reach $100 million in online sales in its first year.
Roslyn Jaffe and Elliot Jaffe founded Dressbarn in 1962. The chain has been reorganized with the help Tai Lopez, a Taiwanese businessman. Around January 2020, Dressbarn will get a new online store from its new owners. More than 100 stores have been closed by the company. The remaining 544 stores will close on Dec. 26. Although Dressbarn will continue to exist, they will no longer be selling their clothing online.
Despite the slow start, the company soon achieved growth and expanded its presence in the United States and Canada. In the 1970s, the company had nearly twenty retail units and had the financial resources to purchase items from high-end designers. Dress Barn’s aim was to sell career-oriented women’s apparel at discounted prices. Their items were often sold at half the price of department stores. Despite a slow start, the company has grown and acquired other chains and now has a billion dollars in annual revenue.
45 years ago was the opening of the first Dressbarn store. It was listed on the stock exchange in 1995. The company is still owned by the original family. However, it has been rebranded several times. It has become a specialty retailer but its core customers have remained the same. The company’s CEO, David Jaffe, and chief marketing officer, Vivian Behrens, have continued the brand’s mission. These executives ensure Dressbarn remains open for business.
Although the retailer has announced that it will close stores nationwide, it is not closing altogether. Ascena Retail Group, the parent company of Dressbarn, has not announced a date for the stores to close. However, the company has said it will honor any remaining merchandise credits and gift cards from customers before they close their doors. The stores will close on December 26th. So, don’t wait to purchase your next dress at Dressbarn.